Reply rate
The proportion of a defined outreach cohort that produces an inbound response. State the denominator, time window, and attribution rule when reporting it.
Count inbound responses using a defined attribution rule and cohort. LinkedBoost's analysis windows use enrollment dates, and its denominator is enrolled people minus failed sends. Report that base, sample size, and evidence tier; a count threshold alone is not proof of a winning message.
In practice
Report inbound responses with the cohort window and denominator, and distinguish direct campaign replies from shared conversations.
What to check
LinkedBoost's analysis window is based on enrollment date and its rate base is enrolled minus failed sends. A small sample does not become conclusive at an arbitrary count.
Use it in LinkedBoost
- analyze_outreach
Compare outcome rates across audience, angle, sender, and other available dimensions.
- list_conversations
Find recorded conversations needing attention and page through an inbox.
Related terms
- Acceptance rate
- The proportion of connection requests accepted within a stated cohort and observation window. Always name the denominator and allow time for pending invitations to mature.
- Positive reply rate
- The share of messages that get an interested response: not just any answer. The metric that actually correlates with pipeline, since 'no thanks' is also a reply.