Expandi vs HeyReach: choose around campaign ownership
A direct comparison of Expandi and HeyReach across campaign workflow, agency operations, MCP availability, and cost.
The decision
Shortlist Expandi for a sales team's visual campaign workflow. Shortlist HeyReach when sender rotation, separate client workspaces, and pooled agency operations determine the purchase. Validate the specific task in both: neither audience label alone proves a fit.
| Decision point | Expandi | HeyReach |
|---|---|---|
| Monthly entry | Business: $99/account/month | Growth: starts at $79/sender/month |
| Agency pricing | Request the applicable team or agency quote | Agency: $999/month for 25 senders at monthly billing |
| Primary evaluation | Campaign configuration and rep workflow | Sender coordination, client separation, unified inbox |
| MCP | Early access advertised; confirm current eligibility | Campaign creation and launch documented |
| Platform permission | Cloud operation is not LinkedIn authorization | Sender rotation is not LinkedIn authorization |
A single sales team and an agency have different tests
For a sales team, test whether a rep can understand their campaign, find an unanswered conversation, and pause follow-ups without depending on an administrator. Review Expandi's campaign and personalization flow against that task. For an agency, add workspace separation, sender assignment, ownership of replies, and the ability to keep client data distinct.
HeyReach's shared operational features can matter even with modest sending volume. Conversely, an agency with a highly specific campaign process may still prefer Expandi after a trial. Choose based on the repeated job your team performs, not on the vendor category alone.
Compare equivalent sender counts and billing terms
At the listed monthly entry rates, one account is $99 in Expandi Business versus $79 in HeyReach Growth, a $20 difference before taxes or extras. This is arithmetic from the displayed starting prices, not a claim of equivalent features. Larger groups need the actual tier or custom quote.
HeyReach's $999 monthly Agency bundle divided by 25 included senders is $39.96 per included sender if all are used. With ten active senders the same bundle costs $99.90 per active sender. This utilization example shows why a bundle headline is not automatically cheaper. Compare the appropriate Growth tier and Expandi quote too.
Do not apply Expandi's September 21 promotion after its stated deadline without written confirmation. Record price validity, renewal conditions, billing term, included support, and required external services on the quote you approve.
Agent access needs a live demonstration
HeyReach documents MCP campaign creation and launch. Expandi's pricing page mentions early access to MCP. The actionable difference is verified availability and tool scope in your offered plan, not the presence or absence of an AI label.
Ask both to demonstrate a small audience review, a draft change, a pause, and retrieval of the resulting state. Include a user with the permissions your teammate will actually have. A demo using an administrator account can conceal restrictions in the intended day-to-day role.
Moving from Expandi to HeyReach
Preserve the source campaign and sender IDs as reference fields. Decide who owns each reply when introducing shared inbox operations, and check workspace placement before importing a client's contacts. For a reverse move, verify that any pooled sender workflow can be represented by the destination's account and campaign assignments.
A contact import is not a campaign migration. Templates, timers, sender assignment, conversation direction, and opt-outs need separate checks. Keep the original export as a dated reference and record any fields the destination cannot represent.
- Pause Expandi campaigns and confirm no scheduled actions remain active for the migrating accounts. Record the last completed action for each person.
- Export the permitted contact data, sender identity, prior contact timestamps, replies, and exclusions. Match people by stable LinkedIn profile identifiers; names and company names alone are weak deduplication keys.
- Import a small sample into HeyReach. Inspect one new contact, one pending invitation, one accepted contact, one replier, and one do-not-contact record before considering the rest of the list.
- Rebuild only the remaining appropriate steps. Do not replay an invitation, reset an unanswered follow-up timer, or put a person who replied back into a cold sequence.
- Confirm pause and reply handling with your team before resuming. Assign one owner for reconciliation and keep only one sending system active per account.
Account risk is part of the purchase
LinkedIn prohibits unauthorized automated activity. Cloud execution, a dedicated IP, an AI interface, and human approval do not establish permission from LinkedIn. Compare operational controls separately from platform authorization.
Ask each vendor to demonstrate a pause, a reply arriving during a sequence, a failed action, and the audit trail. Treat restriction percentages as unverified unless the vendor supplies the observed accounts, restricted accounts, observation window, and exclusions. LinkedBoost's restriction-rate percentage is still measuring; it cannot support a claim of lower risk than another vendor.
Frequently asked questions
Which is cheaper, Expandi or HeyReach?
At published monthly entry rates, Expandi Business is $99 per account and HeyReach Growth starts at $79 per sender. At larger counts, compare tier pricing, bundle utilization, and quotes. The lowest entry price does not establish feature equivalence.
Can I move my existing campaign without restarting every contact?
Do not assume campaign state transfers with a CSV. Pause the source, preserve sent dates, replies and exclusions, then test destination mappings on a small sample. Rebuild only appropriate remaining steps.
Which option prevents LinkedIn restrictions?
Neither can be treated as restriction-proof. Vendor quotas and infrastructure do not establish permission from LinkedIn, and the sources here do not provide a comparable measured restriction rate.
Sources and review
Reviewed by LinkedBoost. Vendor documentation describes advertised capabilities, not independent performance testing. Recommendations and migration checklists are our editorial judgment. Recheck prices and availability before purchase.
- Expandi: pricing and included featuresVendor documentation; reviewed 2026-09-26
- HeyReach: pricingVendor documentation; reviewed 2026-09-26
- HeyReach: MCP campaign creation and launchVendor documentation; reviewed 2026-09-26
- LinkedIn: automated activityPlatform documentation; reviewed 2026-09-26
- HeyReach: plans and billing explainedVendor documentation; published or updated 2026-06-17; reviewed 2026-09-26
- LinkedBoost: controls and measurement statusProduct documentation; reviewed 2026-09-26