Cadence
The rhythm of an outreach sequence: how many touches, over how many days, on which channels. Cold LinkedIn cadences typically run 3–5 touches across two weeks.
Review the whole contact pattern together: action, copy, wait, and stop condition. Give each follow-up a reason to exist, and avoid assuming that a fixed number of touches is optimal for every audience. Capacity and account state may delay execution beyond the nominal cadence.
In practice
Lay out the invite, acceptance condition, follow-up copy, and delays together so the operator can judge the complete contact pattern.
What to check
A chosen delay is not a guaranteed dispatch time. Sender capacity, account state, and configured working hours also affect execution.
Use it in LinkedBoost
- create_sequence
Create an ordered outreach plan with copy, delays, and conditions.
- get_sequence
Inspect campaign copy, performance, and the work waiting to send.
Related terms
- Follow-up sequence
- The planned messages after the first touch: classically an invite, an acceptance-gated opener, then two or three spaced follow-ups over 10–14 days.
- Working-hours pacing
- Restricting scheduled activity to configured work windows and a stated timezone. In LinkedBoost, the reviewed sending gate uses the seat's timezone.