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Do-not-contact list

The explicit registry of people and companies your outreach must never touch: customers, partners, competitors, investors, people who said stop, and anyone who'd make a screenshot expensive.

Use explicit identity-based exclusions for people who asked you to stop and for other audience policies you have chosen. In LinkedBoost, do-not-contact marking can stop active enrollments and planned sends. Keep it distinct from qualification labels, narrative notes, and a list imported without verified mapping.

In practice

Resolve the exact person who opted out, set do-not-contact, and verify that active enrollments and planned sends were stopped.

What to check

A note, tag, imported CSV column, and qualification status are not interchangeable with an explicit do-not-contact flag.

Use it in LinkedBoost

  • mark_person

    Set a person's qualification state or do-not-contact flag.

  • mark_company

    Set a company's qualification or do-not-contact state.

Related terms

Nurture
Staying usefully present with people who aren't ready yet: engaging their posts, sharing something relevant occasionally: without pitching on a timer.
Suppression list
A maintained set of people or companies excluded from outreach, based on opt-outs, prior contact, customer status, or another explicit policy.