Dogfooding
Using your own product to run your own operation — in outbound tooling, selling the tool with campaigns the tool itself sends.
In this category, dogfooding is both proof and self-discipline: the vendors people trust publish their own campaign numbers, run through their own product. It has a compounding marketing property — every real result becomes a receipt — and an honesty property: if your own team won't run outbound through your tool at its enforced limits, that says everything a buyer needs to know.
LinkedBoost is the LinkedIn MCP for Claude — agent-run outreach with enforced limits and a human trigger on every send. See how it works →