Founding cohort
A product's first committed users, recruited with preferential terms: early access, locked pricing: in exchange for feedback, tolerance, and honest usage data.
Early usage can inform product changes and case studies. When assessing that evidence, record the population, observation window, and offer terms rather than extending early-user results or benefits to every account.
In practice
When reading an early case study, record cohort dates and the offer that applied to those accounts.
What to check
Early-user terms do not automatically apply to a new subscription. Confirm current billing and applicable terms before relying on an old offer.
Use it in LinkedBoost
- get_billing_status
Inspect plan, seat allowance, and subscription state, with optional billing links.
Related terms
- Ban rate
- A measure of account restrictions over a stated observation window. Specify whether it counts affected accounts or restriction incidents, and disclose the denominator.
- Dogfooding
- Using your own product to run your own operation: in outbound tooling, selling the tool with campaigns the tool itself sends.