Signal-based outreach
Prospecting triggered by something that just happened: a job change, funding round, hiring spree, or a post the prospect wrote: instead of working a static list top to bottom.
Use a recent observed event to choose where to research and what question to ask. Save its source and date, and check whether it still supports the proposed message. Timing adds context; it does not establish buying intent or override exclusions.
In practice
Record a dated signal, verify it is still relevant, and write a message that explains why this event creates a reason to talk.
What to check
A signal does not override an opt-out or prove buying intent. Check source quality, identity, and prior interactions before enrollment.
Use it in LinkedBoost
- write_column_values
Store researched member values and evidence using write_column_values.
- get_person_interaction_history
Inspect a person's recorded events, messages, planned sends, and active enrollments.
Related terms
- Buying signal
- An observable event suggesting a company or person may be in-market: hiring for relevant roles, raising funding, adopting adjacent tooling, or engaging with the problem space publicly.
- Hiring signal
- Open roles as market intelligence: a company hiring SDRs is investing in outbound; one hiring RevOps is systematizing; one hiring for a pain your product removes is a warm door.