Buying signal
An observable event suggesting a company or person may be in-market: hiring for relevant roles, raising funding, adopting adjacent tooling, or engaging with the problem space publicly.
Use signals to decide where to spend research effort. A dated hiring post, product announcement, or funding report can suggest a relevant question, but the interpretation depends on your offer. Preserve the source and separate the observed event from your inference about demand.
In practice
Record the date and source of a relevant company event, then explain why it changes the priority for this particular offer.
What to check
A funding announcement or content interaction suggests a hypothesis, not confirmed budget or purchase intent.
Use it in LinkedBoost
- add_columns
Declare research columns on a saved lead group using add_columns.
- write_column_values
Store researched member values and evidence using write_column_values.
Related terms
- Hiring signal
- Open roles as market intelligence: a company hiring SDRs is investing in outbound; one hiring RevOps is systematizing; one hiring for a pain your product removes is a warm door.
- Intent data
- Third-party behavioral data suggesting an account is researching a category: content consumption, review-site activity, search patterns: sold by providers as buying-readiness scores.