glossary

Multichannel outreach

Coordinating touches across LinkedIn, email, and sometimes phone in one sequence — meeting the prospect where they actually answer.

Done well, channels reinforce: a LinkedIn touch warms the name so the email isn't cold, and vice versa. Done badly, it's the same template hitting the same person twice — double the annoyance, none of the lift. The coordination problem is state: both channels must share one memory of who was touched, when, and what they said. That's a data architecture question before it's a copy question.

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