Multichannel outreach
Coordinating touches across LinkedIn, email, and sometimes phone in one sequence: meeting the prospect where they actually answer.
Done well, channels reinforce: a LinkedIn touch warms the name so the email isn't cold, and vice versa. Done badly, it's the same template hitting the same person twice: double the annoyance, none of the lift. The coordination problem is state: both channels must share one memory of who was touched, when, and what they said. That's a data architecture question before it's a copy question.
In practice
Before a LinkedIn touch, check the external system responsible for email or phone activity and reconcile any reply or opt-out.
What to check
This LinkedBoost catalog documents LinkedIn execution. It does not provide native email or phone sending or automatic cross-channel suppression.
Use it in LinkedBoost
- get_person_interaction_history
Inspect a person's recorded events, messages, planned sends, and active enrollments.
- append_knowledge
Add a dated note that later research and drafting can reuse.
Related terms
- Cadence
- The rhythm of an outreach sequence: how many touches, over how many days, on which channels. Cold LinkedIn cadences typically run 3–5 touches across two weeks.
- Suppression list
- A maintained set of people or companies excluded from outreach, based on opt-outs, prior contact, customer status, or another explicit policy.