Value proposition
The one-sentence answer to 'why should this specific person care, now?': the claim your outreach makes, which the rest of the message exists to make credible.
Write the audience, problem, intended outcome, and supporting evidence clearly enough to check a draft against them. Save approved wording in workspace knowledge, including any limits on customer claims. The note guides future drafting but does not mechanically prevent exaggeration.
In practice
Save the approved audience, problem, outcome, and evidence, then check that the proposed opener stays within those claims.
What to check
A numeric claim needs a source and an applicable context. Saving it in knowledge does not automatically prevent an agent from exaggerating it.
Use it in LinkedBoost
- append_knowledge
Add a dated note that later research and drafting can reuse.
- get_knowledge
Read saved notes about the workspace, a person, or a company.
Related terms
- Ideal customer profile (ICP)
- The written definition of who you sell to: role, company size, industry, geography, and the exclusions: precise enough that a list can be filtered against it mechanically.
- Personalization
- Making a message specific to its recipient. In 2026 the word covers two opposite things: merge-variable insertion (template personalization) and research-based writing (actual personalization).