Lead scoring
Ranking prospects by fit and timing so effort flows to the likeliest buyers: anything from a P1–P4 bucket system to a weighted model over ICP fit and signals.
Start with explicit qualification criteria and keep the supporting evidence visible. Unknown facts should remain unknown rather than receiving confident scores. In LinkedBoost, qualification is separate from do-not-contact: changing a qualification status alone does not stop an active sequence.
In practice
Use explicit fit and timing criteria to label a small reviewed audience, and retain the reason behind each qualification decision.
What to check
A score is a prioritization aid. Missing evidence should stay unknown, and disqualification alone does not stop an active sequence.
Use it in LinkedBoost
- mark_leads
Apply qualification decisions or do-not-contact to selected group members.
- get_lead_group
Inspect saved members, eligibility, and research-column coverage.
Related terms
- Buying signal
- An observable event suggesting a company or person may be in-market: hiring for relevant roles, raising funding, adopting adjacent tooling, or engaging with the problem space publicly.
- Ideal customer profile (ICP)
- The written definition of who you sell to: role, company size, industry, geography, and the exclusions: precise enough that a list can be filtered against it mechanically.